Mar 30, 2022
In General Discussions
Hence, social commerce and social media marketing are Latest Mailing Database starting to show promise. Not only that, but Facebook has generated a significant share of sales for brands. Evidence comes from the Future of Retail 2019 report. Here, they found Latest Mailing Database that 30% of Facebook users bought a product from a company they found on the platform. Users who bought products via social media - Statistics Social Business - Issues to Consider Fueled by the power of Facebook influencers, comments, and a desire for instant Latest Mailing Database gratification, social commerce is finally starting to catch the attention of brands. However, an important issue remains that brands Latest Mailing Database need to address. Where will the actual purchase be made? Will it be on a Facebook product page, or an e-commerce store? As in many other situations, this is where Latest Mailing Database brands listen to their customers. It turns out that customers have some important concerns about buying products via social media. According to the aforementioned "The Future of Retailing 2019" report, approximately 70% of U.S. online shoppers are concerned about the security and privacy of such purchases. These legitimate concerns have been exacerbated by Latest Mailing Database recent privacy issues that Facebook has had to contend with in 2018. On top of that, people don't like the idea of buying products directly on social media sites due to other issues. Among them, there is the fact that there is no customer support to help them with their purchases. Concerns Latest Mailing Database about social commerce Here's a full list of issues customers reported about their thoughts on buying via social media. Concerns about buying through social media Clearly, e-commerce Latest Mailing Database brands cannot ignore these concerns, especially given the fact that people are absolutely right about them.