You can then build on that success with the most important keywords and, over time, completely dominate your niche. Just like in my recent article on Phone link building, I want to emphasize the importance of using a mix of keyword strategies. This will create a more diverse library of content, which will help attract a larger, yet still highly targeted audience, and gain more shares and social links. Image of a partially blurred laptop screen with a line chart and a pie chart below the line chart Interview with industry leaders Everyone loves more exposure because it helps demonstrate their expertise, authority, and confidence. It can lead to increased revenue and, if we're being completely honest, it strokes their ego . Advertising Continue Phone reading below This makes it relatively easy to connect and interview leaders in your industry, helping you produce exceptional content while gaining the opportunity to rank for their name and possibly other things they mention in the interview, such that.
Books they have written or fax list recommended Their mentors, heroes or role models Podcasts they host or recommend Events they speak at or attend as guests Websites or magazines they write about Products or services they use Everything that makes it a Phone great keyword strategy also makes it a great link building and social media strategy, because who won't share or link to content that presents them as an expert? The key here is to interview industry leaders who are actively promoting themselves (through speaking, blogging, podcasting, etc.) because that promotion leads to greater search volume. If available, you should embed media such as videos or podcasts, which will help present the value of the interviewee more clearly and keep visitors on Phone your website longer. Advertising Continue reading below It's also a good idea to link back to this interview, if any, from past and future posts/pages.
Use of competitors' brand terms One of my most successful campaigns was for a company in the bedding industry, where we had ridiculous success using their competitors' brand terms. Phone profitable in less than a year, and it played a huge role in their $54 million deal with a major hotel chain later that year. This is where I feel the need to include a disclaimer: these results are not common . There were many advantageous factors beyond my control that played a large role in this equation: They had a top quality product. Their sales staff were well trained and proactive. Their Phone competitors were huge brands with aggressive marketing. (That sounds like a bad thing, but I'll explain why it isn't shortly.) Here's how we did it. We started by creating a matrix comparing their beds to the beds of their top three competitors.