The platform needs to change the traffic operation logic, expand service scenarios, refine content products, improve service efficiency and user experience, and ultimately enhance stickiness and tap potential value.
In the second half of the Internet, the number of users has surged and the dividend is no longer there. Let's see how to tap the potential phone number list value of users.
And under the madness of this membership model, its significance for video sites is particularly significant.
Whether it is saving money, saving time, or enjoying the desire to be in control, we have to admit that under the new economic trend, member life has become ubiquitous.
History of Membership Model Development: Who's Who's VIP
Shopping, takeaways, videos, music... member life has been fully penetrated
Looking back at the history of the membership economy, we have to mention Costco, a company whose profits depend more on its $120 annual membership fee than Amazon. Moreover, Costco users are extremely sticky, and the membership renewal rate is as high as 90%.
Its membership rules are very simple. Once the threshold is reached, members can enter the store for consumption, and non-members can only enter the store through membership invitation. But this is just a routine. Costco's strength is that it only selects products with super cost-effectiveness, and its gross profit remains below 14%. Therefore, although Costco members pay the membership fee, the money saved here far exceeds the membership fee, so the loyalty is extremely high.