Your response rate will vary depending on your product, industry, target market and other factors. To increase the response of your mailing, you will want to pay attention to these factors: Campaign Goal - What is the goal of your campaign? Do mailing list you want to build brand awareness, generate leads, or make an immediate sale? Once you have decided on your goal, determine how many responses you need to make the campaign successful and then track the results.
The Mailing List - Make sure your list is targeted at your actual buyers. Identify who your customers are, and build a list based on those mailing list criteria. What unique characteristics do your customers share? Are they business customers or consumers? Where are they located? How affluent are they? These questions are unique to your business and need to be answered in advance of the list building process.
The Offer - Having a good offer is one of the most important parts of the mailing. Whether it's a discount, a free gift or rebate, the offer needs to be so tempting it is too good to refuse. Also, make sure the offer has an expiration date. Time and mailing list time again, it's been proven that more people respond to an offer when there's a limit on the amount of time they have to respond.