The point of using social meta tags is to control the way your content is displayed in feeds rather than letting Facebook, Twitter and other social platforms generate the headline, description and image for you.
Adjust or recycle unused title ideas by using them as cork bicycle zone headlines in social media content.
You may want to test different versions of an image. Use Open Graph tags and Twitter Card tags as a social media marketing testing ground.
Tweak the image and content based on the network. Showcase images and text that will appeal to the unique interests of each network’s distinct audience.
While Twitter is said to default to Open Graph tags if no Twitter Card markup is on the page, in our experience, you get a more controlled result if you include both types of social media markup on a page.
Using WordPress? Social Meta Tags in WordPress Plugins
If you’re using WordPress, several plugins make it possible to implement social meta tags without ever having to write a single line of code.
Some options include:
WPSSO for social markup across the major social sites
JM Twitter Cards for the full range of Twitter Card types
WordPress SEO by Yoast for Facebook Open Graph tags and Twitter Cards
WordPress plugins for social meta tags are a quick and easy way to associate custom headlines, descriptions and images with your WordPress posts and web pages on a page-by-page basis.
Yoast SEO WordPress plugin UI
Facebook Open Graph data input fields in the Yoast SEO WordPress plugin. If you were to click on the Twitter bird tab, you would see the same fields for customizing Twitter Card markup.
If you’re using different software to operate your site, the social markup for Facebook Open Graph, Twitter Cards and the other major social networks is below.