The founder of Zhihu Ai likes to make a product analogy to building a city. If Zhihu is compared to a city, Zhihu used to be a small corner that was ruled by inaction, but now Zhihu has changed from a small place to a small city. And there are more users in the city, and the challenges of Zhihu also come. From a vertical knowledge community that is popular in professional fields to a pan-knowledge platform with 200 million users today, Zhihu has given up a lot - in order to sink users, Zhihu hydration was criticized, and slogan was once spoofed by netizens as "" Share the story you just made up with the world." In April of this year, Zhihu released a new brand film, and changed the slogan from
"share your knowledge, experience, and insights with the world" to "we are all people with problems", and then held a brand new and upgraded Zhihu. The Xinzhi Youth Conference discussed the new development direction of Zhihu. What does phone number list Zhihu's new slogan portend? In the past, there was Weibo, today’s headlines and other content and information, and then there were products that paid for such deep cultivation of knowledge. How can Zhihu grab food, snatch users to increase user stickiness, and further explore commercialization? Article structure: Product function structure Market analysis user analysis requesting research Functional Analysis
Summarize 1. Know the functional structure 1.1 Product Architecture 1.2 User path Open Zhihu and take a look at it, browse the Q&A: Use Search to find solutions to specific problems: Using Zhihu University: 2. Market analysis 2.1 Mobile Internet Market Situation According to the mobile Internet analysis data of QuestMobile Research Institute, the scale of mobile Internet users in China reached 1.138 billion, and the year-on-year growth rate fell below 4% for the first time. The 2019 Mobile Internet Report released by iResearch shows: From March 2017 to March 2019, both the per capita daily Internet time and the number of Internet users and the monthly total Internet time and number of Internet users have increased, and the time bonus has not disappeared.