See the table below for an overview of Phone Number Database the most important data targeting possibilities within the different digital branding channels. Targeting options digital branding channels Targeting options Phone Number Database digital branding channels Ranking Given the wide range of targeting options, it is important to make budget prioritization within the channels/target groups to be deployed. I like to stick to Phone Number Database the following ranking: 1. Specific product-related domains pages Comparison sites such as Marktplaats.nl or Autoscout24.nl 2. Google in-market audiences Used cars or even used Audis.
Google Affinity Audiences cars To Phone Number Database reach the most relevant target group, it is possible to combine the above target groups with demographics, geography and even devices. For example, you can reach a man between 25-35 who is actively looking for an Audi on Marktplaats.nl on his desktop. By linking data Phone Number Database insights to targeting options, it is therefore possible to specifically reach your target group(s). In order to convince such a specific target group, it is of course important to display a message that is as relevant as possible. Data also plays an important role here. 3. Data-driven creations “ People Phone Number Database don't hate useful ads ”. I recently came across this quote.
Of course everyone has their Phone Number Database own opinion about this. Still, the results speak for themselves. Several global cases and scientific articles have shown that personalized ads quickly outperform non-personalized ads. This applies to both display and video ads. Very logical, but what if your target group consists of a Phone Number Database large combination of very specific sub-target groups? For example, Audi buyers versus Peugeot or Volvo buyers. Then it takes an enormous amount of time and budget to create relevant advertisements for this. Or not? Data-driven creations Data-driven creations.