used exclusivity as a "hook" to promote its pop-up store, since it launched a limited edition of products that could only be purchased there. The importance of a review strategy in marketing By Estela , published on December 16, 2021 Online reviews should be part of all marketing strategies. Whether you like it or not, users are going to talk about you and seek opinions from other customers before buying from you. If you know how to properly manage digital opinions, you will have a lot on your side to earn the trust of your customers and increase conversions and loyalty. Let's see what are the key elements of a marketing review strategy .
Do you want to know in depth the most important digital marketing trends of 2022? Click here and register for free to our complete training. The Clipping Path importance of a review strategy in marketing Why are reviews important? User-generated content is one of the biggest marketing trends of recent years. In general, people trust what is shared by other people with whom they identify and less in brand messages, especially if they have an excessively corporate or promotional tone. In this context, online reviews are becoming increasingly important; in fact, 84% of digital shoppers trust online reviews as much as personal recommendations.
These kinds of digital opinions are more visible than ever; In addition to being on social media, personal blogs and specialized review sites like TripAdvisor, they are now also directly accessible on search engines. Consumers have an easy time finding opinions about your brand and using them to decide if they want to become customers. The best thing about all this is that online reviews not only benefit consumers, but also the brands themselves . Analyzing digital reviews of your products and services can help you better understand what aspects you should improve or become a source of positive testimonials that provide social proof.