Based on the subconsciousness of the human cerebral cortex, it reveals the characteristics of experience: the human brain can only remember the feelings at two points in time after experiencing an event.
The first is the climax of the event, which is the "peak"; the second is the end of the event, which is the "end".
The emotions on these two touchpoints dominate the client’s feelings about the whole experience, while the experience at other contact points Buy email list in the event and the client’s inner evaluation have little correlation with the overall experience.
That is to say, if the customer's experience is pleasant at the peak and end of an experience, then his overall experience of the experience is pleasant, even if the experience is generally more unpleasant or even painful feeling.
1. Playing at Universal Studios
At the end of 2021, in order to motivate everyone to work hard for a year, go to "Universal Studios Paradise" with the team's friends to relax and build a team. There are many peak-end experiences during the entire play process.
Even if some friends have not been to Universal Studios Park, they have the experience of traveling and playing during the holidays, and they are full of expectations and visions during the preparation process.
However, many bad experiences were caused by various traffic jams and accidents along the way, but we will still remember those good memories and experiences during the whole play.
Just like those good and bad relationships in school, after many years they will only remember each other's childishness when they were young.