Forming a partnership with a site or writer doing something related to your business is definitely not a bad thing. There are many negative clouds around this approach as people are starting to throw "guest blogs" and "link networks", but this is not really the purpose of this approach. First of all, if you do it the right way, there's nothing wrong with your guest's blog. The problem with guest blogs was due to the network of sites interacting with the site in an unnatural way. It's not because Google felt that there were too many people associated with each other's sites.
If you find like-minded people who run ghost mannequin effect service websites in your industry and find it mutually beneficial to contribute to each other's sites, you need to do so. Do it in moderation and continue to expand the pool of partners. .. advertisement Continue reading below 4. Work with influencers In this world, nothing can be said for sure except death and people talking about things on the internet. Regardless of the product or service you sell, there are people who are considered experts in that product or service-and many others are listening to these experts. Your job is to find them. Most influencers, whether writers, vloggers, or speakers, aren't too hard to figure out. Mining YouTube for people who are reviewing products and services like you and send a message to see if they are likely to be sponsors.
In most cases, they will partner with you for a free product or a small fee (depending on how popular they are). They need to disclose that they have received a review reward according to Google's guidelines, which is not a big deal. Or they don't, but you didn't hear me say it. advertisement Continue reading below 5. One last thing: don't buy the link I still can't believe I really have to say this, but buying a link shouldn't even be on your radar. This is an outdated, time-consuming, soul-breaking methodology. And get serious – you can do better. The link [build / acquire / whatever you want to call it] is not the most enjoyable activity, but it is a necessary evil of our trade and should not be ignored. Conclusion Now that you've read this, it's time to figure out which bucket your site falls into, get the data, and start making smarter decisions.