From my point of view, we have always gone for the phone number list best experts on the planet and rocked an incredible world of content marketing. But in truth, I went out and found the phone number list best experts in my network and my network was mostly white men. Male privilege was alive and well within me. Tin Geber perhaps put it best:
Recognition of the problem
After that point, I started noticing things (or maybe not ignoring them) for the phone number list first time, especially the lack of speaker diversity at the events I attended. It probably won't surprise you, but most of the phone number list people who own and run marketing events around the world are white men. It was like a bunch of 'me's living in a white man's world.
It was also the phone number list first time I felt we were doing a disservice to the Content Marketing World audience. To create the best possible attendee experience, it is our responsibility to obtain expertise and experiences from wherever we can. If we didn't, participants would have a limited view phone number list of what was really going on in marketing and communications. A lack of diversity was a lie we helped project.
That year, and in 2016, I made a commitment to go further outside of my network. I made an effort phone number list to involve CMI staff more in the speaker selection process (70% of the CMI staff are women). I intensified my research on various speakers, looking at more female speakers and speakers phone number list of color while traveling for other events, and started phone number list to open up and talk more about these issues with members of the CMI team. We could no longer rely solely phone number list on voluntary speaker submissions (70% of speaker submissions are from men surprise, surprise).
What are we doing about it?
Two weeks after phone number list Content Marketing World 2016, Robert Rose and I discussed the issue phone number list on our This Old Marketing podcast (here's the episode if you'd like to listen). I simply asked for the phone number list audience's opinion and said my goal was to listen and then adapt. So far, Robert and I have produced almost 150 episodes and we have never received so much feedback on any other subject. It was just amazing.
“The phone number list first thing that came to mind was this study where women would apply for a job if they thought they were 100% qualified; men will apply if they think they are 60% qualified. You must make explicit the phone number list things that are implicitly taught to white men In your call for speakers, clearly state what you are looking for, including tips on how phone number list to write a presentation and deliver it. You might even consider hosting a small workshop and/or a series phone number list of webinars on creating and delivering sessions.