The use case this solves is when advertisers add new keywords to experimental campaigns because they are concerned that these new keywords will cut the budget too much for keywords that have been in the account for a while and whose performance are already well understood. When these keywords eventually prove successful, they should be moved to the non-experimental campaign and they lose their history. With this script, an advertiser can simply add a new keyword or ad where it should be and use a script to limit their budget until it has proven itself. Solution #3:
Maximize Traffic and Distribute Budgets Fairly for Franchises But could we use a script like the one mentioned above to apply budgets at another level, like by location? At first, this might seem like a bit of a silly suggestion, because after all, campaigns jewelry photo editing service have geo-targeting and campaign budget. So aren't current AdWords budgets effective today? While that's true, there's a scenario where I think it can still be useful. Advertising budget by postal code Suppose you run ads for a franchise.
Typically, you'll set up separate campaigns for each placement, each with its own budget. But in densely populated areas, you may have multiple franchises in the same city. For example, in Mountain View alone, there are eight Subway sandwich shops. If each of these locations needs to get its fair share of PPC ad dollars, you can use separate campaigns with ZIP code targeting. But the problem is that as you get more precise with targeting, Google isn't always able to tell where a user is and you end up losing traffic.